BUSINESSWEEK ONLINE : APRIL 3, 2000 ISSUE
COVER STORY Pushing Stocks One message, multiple media: Investing on Wall Street is a game that even amateurs can sometimes win. Who needs a broker? Do it yourself, or buy a tip sheet ADVERTISING Commercials for do-it-yourself trading suggest that even the regular working guy or gal can become a market WEB SITES Constantly refreshed, online pages feed investors' hunger for up-to-the-minute market information and gossip. A Web-site ''buy'' can propel a stock skyward PRINT MEDIA A proliferation of personal-finance magazines and columns regularly pick stocks--but they don't have the high-speed market-roiling power of cable TV and the Internet _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _					RELATED ITEMS Wall Street's Hype Machine COVER IMAGE: The Hype Machine TABLE: Pushing Stocks TABLE: Wall Street Media Stars TABLE: A World of Hype So You Want to Be a Talking Head Branding a Bull, Kemper-Style SURVEY: Hype or Help? ONLINE ORIGINAL: Wall Street Obsession (video) ONLINE ORIGINAL: Why E*Trade Isn't Just Another Online Hawker of Stocks INTERACT E-Mail to Business Week Online

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