BUSINESSWEEK ONLINE : APRIL 3, 2000 ISSUE
COVER STORY

Pushing Stocks


One message, multiple media: Investing on Wall Street is a game that even amateurs can sometimes win. Who needs a broker? Do it yourself, or buy a tip sheet

ADVERTISING
Commercials for do-it-yourself trading suggest that even the regular working guy or gal can become a market

WEB SITES
Constantly refreshed, online pages feed investors' hunger for up-to-the-minute market information and gossip. A Web-site ''buy'' can propel a stock skyward

PRINT MEDIA
A proliferation of personal-finance magazines and columns regularly pick stocks--but they don't have the high-speed market-roiling power of cable TV and the Internet



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COVER IMAGE: The Hype Machine

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SURVEY: Hype or Help?

ONLINE ORIGINAL: Wall Street Obsession (video)

ONLINE ORIGINAL: Why E*Trade Isn't Just Another Online Hawker of Stocks



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