BUSINESSWEEK ONLINE : MARCH 13, 2000 ISSUE
INFORMATION TECHNOLOGY

No Longer a Monopoly


Some 100 companies are expected to compete with Network Solutions to register Web site addresses. Here are some of the early entrants:

REGISTER.COM, NEW YORK
A distant second to Network Solutions, it targets small businesses with services such as Web hosting and free Web-page design.

INTERNET NAMES WORLDWIDE, MELBOURNE, AUSTRALIA
The startup focuses on small businesses but also offers free trademark searches to help companies avoid pesky legal battles over Web-site addresses.

NAMESECURE.COM, MORAGA, CALIF.
It sells Web addresses based on people's names, betting that consumers will want to own a personalized piece of the Web. If that niche takes off, the company stands to gain from its early focus on the market.

NAMEZERO.COM, LOS GATOS, CALIF.
Upstart gives away Web addresses based on individuals' names. Registrants can set up a personal Web portal. The company hopes to sell ads on those pages and take a cut of e-commerce transactions.



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