BUSINESSWEEK ONLINE : MARCH 13, 2000 ISSUE
PEOPLE

Michael J. Jackson


BORN
1949, Philadelphia, Pa.

EDUCATION
B.S., political science, St. Joseph's College, Philadelphia, 1971

FIRST JOB
At age 10, shoveling horse manure at a local stable for $1 a stall

EARLY AMBITION
To become a lawyer, but he abandoned the idea after working at a Mercedes dealership. ''I really fell in love with the car business,'' he says.

MANAGEMENT STYLE
''He'll give you as much rope as you need without letting you hang yourself,'' says a colleague.

CAREER HIGH
Turning around Mercedes-Benz USA with sportier models and smart ads.

HOBBIES
Golf, to stay humble. Colleagues and friends say he is fiercely competitive on the course.

FAMILY
Married, one daughter.


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