BUSINESSWEEK ONLINE : FEBRUARY 14, 2000 ISSUE
NEWS: ANALYSIS & COMMENTARY

Dissecting Online Privacy Policies


WHAT THEY SAY...                    ...AND WHAT THAT CAN MEAN

We could exchange your              The site could be selling your
name with another com-              information to anyone--other
pany whose products and             sites, online advertisers,
services interest you               or direct marketers

We may use the informa-             The site could be sharing
tion you give or we collect         or selling that information
about your online behavior          with all kinds of marketers
to enhance your experience

The seal on this site means         Membership may no longer
we are part of a self-regu-         be current, and there is no
lating privacy organization         enforcement of the rules

We automatically track              The site may record what you
information based on your           looked at, what you purchased,
behavior on our site                and where you live or work

We use the information              You may never get to see the
internally                          data or correct errors


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