The Business Week Best-Seller List

Call it homage--or recycling. Now, snippets of verse from several of the top-selling Dr. Seuss children's books have been recombined to create another best-seller, Seuss-isms for Success, No. 11 on this month's hardcover list. This diminutive volume (it has 28 4-inch by 5 1/2-inch pages) draws upon the efforts of the late Theodore Geisel to offer teachings on topics ranging from micromanagement to synergy and delegating.

Of course, little here is really useful--except, perhaps, for generating some polite smiles around the cubicles. For example, would-be innovators are told: ''If you want to get eggs you can't buy at a store, You have to do things never thought of before.'' And from The Lorax, we get the following maxim ''on growth'': ''Business is business! And business must grow; regardless of crummies in tummies, you know.'' Tell that to your influenza-stricken colleague.

As an editor, I could sympathize with ''poor Mr. Potter, T-crosser, I-dotter,'' pictured sitting in a typically Seussian high and wobbly chair, slaving ''in an I-and-T factory out in Van Nuys!'' But the figure I longed for was that apostle of anarchy, the Cat in the Hat. Then I found him--shorn of his mayhem-making ways, little more than a Polonius in a stovepipe hat. ''Keep your eyes wide,'' says the now-tiresome tabby; ''You might learn a way to earn a few dollars.'' Oh, please: Bring back those rabble-rousers, Thing One and Thing Two.



1 THE NEW NEW THING by Michael Lewis (Norton $25.95) Silicon Valley and its representative man, Jim Clark.

2 WHO MOVED MY CHEESE? by Spencer Johnson, M.D. (Putnam $19.95) Learning to accept change.

3 THE LEXUS AND THE OLIVE TREE by Thomas L. Friedman (Farrar, Straus & Giroux $27.50) How globalization is transforming the world, by the foreign affairs columnist for The New York Times.

4 THE ROARING 2000s INVESTOR by Harry S. Dent Jr. (Simon & Schuster $25) Taking advantage of global demographic trends.

5 THE 9 STEPS TO FINANCIAL FREEDOM by Suze Orman (Crown $23) Practical and ''spiritual'' steps for managing money.

6 FIRST, BREAK ALL THE RULES by Marcus Buckingham and Curt Coffman (Simon & Schuster $25) A Gallup investigation into managerial success.

7 THE INNOVATOR'S DILEMMA by Clayton M. Christensen (Harvard Business School $27.50) Anticipating new technologies' disruptive effects.

8 HOW TO BECOME CEO by Jeffrey J. Fox (Hyperion $16.95) Succinct rules for getting ahead.

9 THE COURAGE TO BE RICH by Suze Orman (Riverhead $24.95) The rites of passage--and their financial consequences.

10 JOE TORRE'S GROUND RULES FOR WINNERS by Joe Torre with Henry Dreher (Hyperion $23.95) The manager of baseball's New York Yankees flashes the signals for success.

11 SEUSS-ISMS FOR SUCCESS by Dr. Seuss (Random House $6.99) Oh, the places you'll go!

12 DOW 36,000 by James K. Glassman and Kevin A. Hassett (Times Business $25) Stocks are less risky--and worth more--than you may think.

13 GUNG HO! by Ken Blanchard and Sheldon Bowles (Morrow $20) How Walton Works No. 2 fired up its employees.

14 100 YEARS OF WALL STREET by Charles R. Geisst (McGraw-Hill $29.95) Capitalism's main office, with photos and illustrations.

15 THE NUDIST ON THE LATE SHIFT by Po Bronson (Random House $25) Silicon Valley's curious ways.


1 THE MILLIONAIRE NEXT DOOR by Thomas J. Stanley, PhD, and William D. Danko, PhD (Pocket Books $14) The simple ways of the wealthy among us.

2 RICH DAD, POOR DAD by Robert T. Kiyosaki with Sharon L. Lechter, C.P.A. (TechPress $15.95) Teaching your kids the rules of money by which the rich play.

3 THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE by Stephen R. Covey (Fireside $14) Habitually popular.

4 THE MOTLEY FOOL INVESTMENT GUIDE by David and Tom Gardner (Fireside $13) The online duo puts it on paper.

5 THE ROARING 2000s by Harry S. Dent Jr. (Touchstone $14) Why the good times won't go away.

6 WHAT COLOR IS YOUR PARACHUTE? 2000 by Richard Nelson Bolles (Ten Speed Press $16.95) The enduring job-search bible.

7 INVESTING FOR DUMMIES by Eric Tyson (IDG Books $19.99) From stocks to small business--with cartoons, too.

8 SMART WOMEN FINISH RICH by David Bach (Broadway Books $13) A Morgan Stanley Dean Witter senior vice-president's personal-finance guide for women.

9 THE MOTLEY FOOL'S RULE BREAKERS, RULE MAKERS by David and Tom Gardner (Fireside $13) Investing in upstarts and in established companies.

10 THE WALL STREET JOURNAL GUIDE TO UNDERSTANDING MONEY AND INVESTING by Kenneth M. Morris and Virginia B. Morris (Fireside $15.95) Concise explanations enriched with graphics.

11 GETTING TO YES by Roger Fisher, William Ury, and Bruce Patton (Penguin $12.95) A Harvard University team's step-by-step guide to conflict resolution.

12 BUILT TO LAST by James C. Collins and Jerry I. Porras (HarperBusiness $16) How 3M, Wal-Mart, Procter & Gamble, and others became standouts.

13 THE MOTLEY FOOL INVESTMENT WORKBOOK by David and Tom Gardner (Fireside $13) ''So where do I find stocks?'' and other queries, asked and answered.

14 DON'T SWEAT THE SMALL STUFF AT WORK by Richard Carlson, PhD (Hyperion $11.95) Methods for minimizing stress and conflict.

15 BARRON'S DICTIONARY OF FINANCE AND INVESTMENT TERMS by John Downes and Jordan Elliot Goodman (Barron's $13.95) What is an oligopsony anyway?

BUSINESS WEEK's Best-Seller List is based on a survey of chain and independent booksellers that carry a broad selection of books on economics, management, sales and marketing, small business, investing, personal finance, and careers. Well over 1,000 retail outlets nationwide are represented. Current rankings are based on a weighted analysis of unit sales in December.

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