How companies use technology to boost productivity at every stage of the 
business process.

PROCESS
EXAMPLE                           PAYOFF:

INNOVATION
Royal Dutch/Shell's         New ''Light Touch'' oil
''GameChanger'' teams      discovery method found
use the Net to generate    30 million barrels
new business ideas

COLLABORATION
Ocean Spray's extranet     Growers get higher
assesses cranberry          profits; Ocean Spray
quality immediately         cuts waste and boosts
and helps growers get      productivity
better prices

DESIGN
Honeywell uses the         Design time cut from
Net to help fashion         six months to 24 hours
a customized prototype
of anything from a fan
blade to a golf club head

PURCHASING
Ford's AutoXchange         Could save as much as
creates massive            $8 billion in first few
online trading bazaar      years
for its 30,000 suppliers

MANUFACTURING
BP Amoco, using Net        Stems 2% per day pro-
technology from              ductivity loss in Grange-
Honeywell, can quickly     mouth, Scotland, refinery
identify plant
inefficiencies

LOGISTICS
Cement maker Cemex         Cement delivered
uses Net-based truck         within 20 minutes,
dispatch system to            down from 3 hours
speed deliveries
to customers

MARKETING
Weyerhaeuser uses          Boosted the plant's return
the Net to weed               on net assets from -2%
out its least valuable      in 1994 to 27% in 1999
customers at Marshfield
(Wis.) door plant

SERVICE
GE Power Systems lets      Turbine productivity ex-
customers use the             pected to rise by 1% to
Net to compare the            2% annually
performance of its
turbines against other
GE turbines in the market

DATA: COMPANIES; BUSINESS WEEK