BUSINESSWEEK ONLINE : FEBRUARY 7, 2000 ISSUE
BOOKS

The Business Week Best-Sellers of 1999


BUSINESS WEEK's list of the best-selling business books of 1999 marks the maturation of a relatively new book genre: annals of the Digital Age. Books on Silicon Valley, Net commerce, and new technology all sold very well. Management and leadership titles are also well-represented. And, of course, there's that staple of best-sellerdom--personal finance how-tos.


HARDCOVER BUSINESS BOOKS

1 WHO MOVED MY CHEESE? by Spencer Johnson, M.D. (Putnam -- $19.95) Learning to accept change.

2 THE 9 STEPS TO FINANCIAL FREEDOM by Suze Orman (Crown -- $23) Practical and ''spiritual'' steps for managing money.

3 THE COURAGE TO BE RICH by Suze Orman (Riverhead -- $24.95) The rites of passage--and their financial consequences.

4 THE NEW NEW THING by Michael Lewis (Norton -- $25.95) Silicon Valley and its representative man, Jim Clark.

5 BUSINESS @ THE SPEED OF THOUGHT by Bill Gates with Collins Hemingway (Warner -- $30) A detailed guide to the fast-emerging e-business age.

6 FIRST, BREAK ALL THE RULES by Marcus Buckingham and Curt Coffman (Simon & Schuster -- $25) A Gallup investigation into managerial success.

7 THE INNOVATOR'S DILEMMA by Clayton M. Christensen (Harvard Business School -- $27.50) Anticipating new technologies' disruptive effects.

8 THE LEXUS AND THE OLIVE TREE by Thomas L. Friedman (Farrar, Straus & Giroux -- $27.50) How globalization is transforming the world, by The New York Times's foreign affairs columnist.

9 THE ROARING 2000s by Harry S. Dent Jr. (Simon & Schuster -- $25) Why the good times won't go away.

10 THE MOTLEY FOOL'S RULE BREAKERS, RULE MAKERS by David and Tom Gardner (Simon & Schuster -- $25) Investing in upstarts and in established companies.

11 HOW TO GET STARTED IN ELECTRONIC DAY TRADING by David S. Nassar (McGraw-Hill -- $24.95) Trading stocks moment by moment via PC.

12 CUSTOMERS.COM by Patricia B. Seybold with Ronni T. Marshak (Times Business -- $29.95) A consultant's analysis of successful e-business practices.

13 GUNG HO! by Ken Blanchard and Sheldon Bowles (Morrow -- $20) How Walton Works No. 2 fired up its employees.

14 SELLING THE INVISIBLE by Harry Beckwith (Warner -- $16) A collection of bite-size lessons on marketing.

15 THE 21 IRREFUTABLE LAWS OF LEADERSHIP by John C. Maxwell (Thomas Nelson -- $17.99) A minister's codification.


PAPERBACK BUSINESS BOOKS

1 THE MILLIONAIRE NEXT DOOR by Thomas J. Stanley, PhD, and William D. Danko, PhD (Pocket Books -- $14) The simple ways of the wealthy among us.

2 THE SEVEN HABITS OF HIGHLY EFFECTIVE PEOPLE by Stephen R. Covey (Fireside -- $14) Habitually popular.

3 THE MOTLEY FOOL INVESTMENT GUIDE by David and Tom Gardner (Fireside -- $13) The online duo puts it on paper.

4 RICH DAD, POOR DAD by Robert T. Kiyosaki with Sharon L. Lechter, CPA (TechPress -- $15.95) Teaching your kids the rules of money by which the rich play.

5 THE 1999 WHAT COLOR IS YOUR PARACHUTE? by Richard Nelson Bolles (Ten Speed Press -- $16.95) The enduring job-search bible.

6 GETTING TO YES by Roger Fisher, William Ury, and Bruce Patton (Penguin-- $12.95) A Harvard team's step-by-step guide to conflict resolution.

7 THE ONE MINUTE MANAGER by Kenneth Blanchard, PhD, and Spencer Johnson, M.D. (Berkley -- $12.95) Three management techniques, conveyed in brief story form.

8 THE WALL STREET JOURNAL GUIDE TO UNDERSTANDING MONEY AND INVESTING by Kenneth M. Morris and Virginia B. Morris (Fireside -- $15.95) Concise explanations enriched with graphics.

9 INVESTING FOR DUMMIES by Eric Tyson (IDG Books -- $19.99) From stocks to small business--with cartoons, too.

10 BARRON'S DICTIONARY OF FINANCE AND INVESTMENT TERMS by John Downes and Jordan Elliot Goodman (Barron's -- $13.95) What is an oligopsony anyway?

11 BUILT TO LAST by James C. Collins and Jerry I. Porras (HarperBusiness -- $16) How 3M, Wal-Mart, Procter & Gamble, and others became standouts.

12 THE MOTLEY FOOL INVESTMENT WORKBOOK by David and Tom Gardner (Fireside -- $13) ''So where do I find stocks?'' and other queries, asked and answered.

13 1001 WAYS TO REWARD EMPLOYEES by Bob Nelson (Workman -- $10.95) Give them a champagne brunch, a casual-dress day--or plain old cash.

14 THE ERNST & YOUNG TAX GUIDE 1999 by the Tax Partners and Professionals of Ernst & Young LLP (Wiley -- $15.95) The tax man cometh.

15 HOME BUYING FOR DUMMIES by Eric Tyson and Ray Brown (IDG Books -- $16.99) Getting your dream house.


BUSINESS WEEK's Best-Seller List is based on a survey of chain and independent booksellers that carry a broad selection of books on economics, management, sales and marketing, small business, investing, personal finance, and careers. Well over 1,000 retail outlets nationwide are represented. Current rankings are based on a weighted analysis of unit sales, January through December, 1999.



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