BUSINESSWEEK ONLINE : JANUARY 24, 2000 ISSUE
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INTERNATIONAL -- ASIAN BUSINESS

Why Buy a Korean Car Company?


-- A foreign auto maker could instantly command a 25% share in Korea, Asia's second-largest car market

-- Assembly capacity for sale could amount to 2 million cars a year, providing a base for regional expansion

-- The quality of Korean cars is improving, powering U.S. sales of Hyundai cars--last year up 83% over 1998

-- China's pending entry into the WTO provides vast growth potential for sales of Korean-made cars in China

DATA: BUSINESS WEEK


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TABLE: Why Buy a Korean Car Company?



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