BUSINESSWEEK ONLINE : JANUARY 24, 2000 ISSUE
INTERNATIONAL BUSINESS Overhauling Rover THE INVESTMENT BMW has poured about $3.4 billion into Rover since it acquired the troubled British carmaker for $1.2 billion in 1994. It plans an additional $5.3 billion infusion through 2005. THE BRAINPOWER More and more of BMW's 6,000-strong R&D staff is being assigned to develop new models and improve quality at Rover, with the goal of having it in the black by 2002. THE RISK BMW's all-out effort to revive Rover could backfire if it causes the company to neglect its core luxury car business. DATA: BUSINESS WEEK _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _					RELATED ITEMS BMW Could Use a Little Skid Control TABLE: Overhauling Rover INTERACT E-Mail to Business Week Online

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