BUSINESSWEEK ONLINE : JANUARY 24, 2000 ISSUE
INTERNATIONAL BUSINESS

The Giant's European Game Plan


EXPANSION
Opening six new stores in Britain, while remodeling many of its 95 locations in Germany.

PRICE POLICY
Slashing prices on thousands of goods to pressure rivals.

E-COMMERCE
Beginning with Asda@Home, plans to offer free home delivery for all products bought online. Wal-Mart has built four separate distribution centers to serve online customers.

DATA: BUSINESS WEEK, COMPANY REPORTS


_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _


RELATED ITEMS
Wal-Mart's Not-So-Secret British Weapon

TABLE: The Giant's European Game Plan



INTERACT
E-Mail to Business Week Online

 
Copyright 2000-2008, by The McGraw-Hill Companies Inc. All rights reserved.
Terms of Use   Privacy Notice