BUSINESSWEEK ONLINE : JANUARY 10, 2000 ISSUE
COVER STORY Jobs's Juggling Act KEY ACCOMPLISHMENTS Apple's stock leapt roughly 140% in 1999, to about $99 Operating profits should jump 70%, to $612 million for year ending next Sept. For STEVEN P. JOBS, CEO of Apple Computer Corp. (AAPL), 1999 was a brilliant second act. After restoring Apple's pride and profits in 1998, he's poised to supercharge growth with hot new products. The candy-colored iMac and portable iBook are flying out of the stores, and Apple's stock is soaring. The picture is just as bright at Pixar Animation Studios Inc. (PIXR), where Toy Story 2 is setting box-office records. With three blockbusters in three tries, Jobs has created one of Hollywood's most profitable moviemakers. His 65% stake is worth a hefty $1.2 billion. Call it sweet revenge for Jobs, 44, whose reputation seemed forever tarnished after his ouster from Apple in 1985. Besides dreaming up great products, he has shown he can execute. ''I don't think people think of me as a manager,'' he says. ''Once the visionary thing gets attached to you, it's hard to get rid of.'' Today, Jobs, who is consumed with details, from product design to advertising, runs Apple like a nimble startup. By streamlining production, Apple now operates with less inventory than Dell Computer. At Pixar, where Jobs spends only a third of his time, he has proven an inspired dealmaker. With Toy Story 2, partner Walt Disney had ordered a low-budget, straight-to-video project. Convinced that kids hadn't had enough of Woody and Buzz, Jobs persuaded Disney to splurge on a theatrical release. Can Jobs repeat the performance? It won't be easy. Pixar won't release its next movie until 2001. And Apple needs more hit products and an aggressive Net strategy. But Jobs isn't stopping. ''If I didn't enjoy it, I'd be on a beach somewhere,'' he says. Why bother, when running Apple and Pixar is so much fun? _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ BACK TO TOP					RELATED ITEMS INTRODUCTION MANAGERS TO WATCH THE TOP ENTREPRENEURS THE TOP 25 MANAGERS Minuro Arakawa Bernard Arnault Arthur Blank Peter Bijur Gordon Binder Steve Case John Chambers James Curvey Thierry Desmarest Bernie Ebbers Tom Engibous Chris Gent Irwin Jacobs Steve Jobs Mel Karmazin James Kelly Timothy Koogle Ken Lay Jenny Ming Thomas Siebel Masayoshi Son Martha Stewart Keiji Tachikawa Jack Welch Yun Jong Yong ONLINE EXTRAS TO BUSINESS WEEK INVESTOR INTERACT E-Mail to Business Week Online

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