BUSINESSWEEK ONLINE : DECEMBER 27, 1999 ISSUE
INTERNATIONAL BUSINESS

Profitable Sideline


THE KEY
Porsche's in-house staff of 2,300 designers and engineers, based in Germany and the U.S.

THE PLOY
At any one time, a third of them are doing outside contract work for other companies, mostly carmakers

THE PAYOFF
Outside work defrays salary costs, broadens Porsche's technical know-how, and turns a profit at least equal to the margins of its car unit

DATA: BUSINESS WEEK


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RELATED ITEMS
That Van You're Driving May Be Part Porsche

TABLE: Profitable Sideline

PHOTO: Opel Zafira--Engineered by Porsche



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