BUSINESSWEEK ONLINE : DECEMBER 27, 1999 ISSUE
BOOKS

The Business Week Best-Seller List


Was George S. Patton Jr. a ''fascist-minded aristocrat,'' whose World War II generalship showed him to be ''quite mad''? Or was he a ''consummate manager''? According to business writer and historian Alan Axelrod, he may have been both.

In Patton on Leadership, No. 9 on this month's hardcover list, Axelrod briefly discusses the controversy surrounding Patton's life and admits that the general was hardly without flaws. For example, he was ''a bigot and a racist.'' But, says the author in his introduction, any blemishes make Patton ''more approachable'' than such iconic figures as Washington. Thus, Patton's example ''is one to be followed selectively.''

The book is largely devoted to short chapters, each composed of a maxim suggested by Patton's writings or by others' observations about him, followed by a few paragraphs of explanation. Always lead from the front, we're told (''your platoon is like a piece of spaghetti'' that must be pulled rather than pushed). Senior managers should cherish the prima donnas among their subordinates (''appeal to the qualities that convince them they are special'').

Not every executive will embrace all of the Pattonian advice. For example: When necessary, question your orders. Demand difference of opinion from colleagues. And, loyalty must be mutual. It takes a pretty self-assured general to march to music like that.

By HARDY GREEN

HARDCOVER BUSINESS BOOKS


1.
THE NEW NEW THING by Michael Lewis (Norton $25.95) Silicon Valley and its representative man, Jim Clark.


2.
WHO MOVED MY CHEESE? by Spencer Johnson, M.D. (Putnam $19.95) Learning to accept change.


3.
HOW TO BECOME CEO by Jeffrey J. Fox (Hyperion $15.95) Succinct rules for getting ahead.


4.
THE ROARING 2000s INVESTOR by Harry S. Dent Jr. (Simon & Schuster $25) Taking advantage of global demographic trends.


5.
JOE TORRE'S GROUND RULES FOR WINNERS by Joe Torre with Henry Dreher (Hyperion $23.95) The manager of baseball's New York Yankees flashes the signals for success.


6.
THE 9 STEPS TO FINANCIAL FREEDOM by Suze Orman (Crown $23) Practical and ''spiritual'' steps for managing money.


7.
FIRST, BREAK ALL THE RULES by Marcus Buckingham and Curt Coffman (Simon & Schuster $25) A Gallup probe into managerial success.


8.
THE INNOVATOR'S DILEMMA by Clayton M. Christensen (Harvard Business School $27.50) Anticipating new technologies' disruptive effects.


9.
PATTON ON LEADERSHIP by Alan Axelrod (Prentice Hall $23) Maxims drawn from the general's life and writings.


10.
SEUSS-ISMS FOR SUCCESS by Dr. Seuss (Random House $6.99) Oh, the places you'll go.


11.
THE INTERNET BUBBLE by Anthony B. Perkins and Michael C. Perkins (HarperBusiness $27) A shakeout is coming, say the editors of Red Herring.


12.
GUNG HO! by Ken Blanchard and Sheldon Bowles (Morrow $20) How Walton Works No. 2 fired up its employees.


13.
BUSINESS @ THE SPEED OF THOUGHT by Bill Gates with Collins Hemingway (Warner $30) A detailed guide to the fast-emerging e-business age.


14.
SELLING THE INVISIBLE by Harry Beckwith (Warner $16) A collection of bite-size lessons on marketing.


15.
DOW 36,000 by James K. Glassman and Kevin A. Hassett (Times Business $25) Stocks are less risky--and worth more--than you may think.


PAPERBACK BUSINESS BOOKS


1.
THE SEVEN HABITS OF HIGHLY EFFECTIVE PEOPLE by Stephen R. Covey (Fireside $14) Habitually popular.


2.
RICH DAD, POOR DAD by Robert T. Kiyosaki with Sharon L. Lechter, C.P.A. (TechPress $15.95) Teaching your kids the rules of money that the rich play by.


3.
THE MILLIONAIRE NEXT DOOR by Thomas J. Stanley, PhD, and William D. Danko, PhD (Pocket Books $14) The simple ways of the wealthy among us.


4.
THE ROARING 2000s by Harry S. Dent, Jr. (Touchstone $14) Why the good times won't go away.


5.
WHAT COLOR IS YOUR PARACHUTE? 2000 by Richard Nelson Bolles (Ten Speed Press $16.95) The enduring job-search bible.


6.
1001 WAYS TO REWARD EMPLOYEES by Bob Nelson (Workman $10.95) Give them a champagne brunch, a casual-dress day--or plain old cash.


7.
THE MOTLEY FOOL INVESTMENT GUIDE by David and Tom Gardner (Fireside $13) The online duo puts it on paper.


8.
THE WALL STREET JOURNAL GUIDE TO UNDERSTANDING MONEY AND INVESTING by Kenneth M. Morris and Alan M. Siegel (Fireside $15.95) Concise explanations enriched with graphics.


9.
GETTING TO YES by Roger Fisher, William Ury, and Bruce Patton (Penguin $12.95) A Harvard team's step-by-step guide to conflict resolution.


10.
INVESTING FOR DUMMIES by Eric Tyson (IDG Books $19.99) From stocks to small business--with cartoons, too.


11.
THE ONE MINUTE MANAGER by Kenneth Blanchard, PhD, and Spencer Johnson, M.D. (Berkley $12.95) Three management techniques, conveyed in brief story form.


12.
BARRON'S DICTIONARY OF FINANCE AND INVESTMENT TERMS by John Downes and Jordan Elliot Goodman (Barron's $12.95) What is an oligopsony anyway?


13.
THE GOAL by Eliyahu M. Goldratt (North River Press $19.95) Bringing company strategies in line with your No. 1 purpose: making money.


14.
LIAR'S POKER by Michael Lewis (Penguin $12.95) Wall Street in the swaggering 1980s.


15.
JESUS CEO by Laurie Beth Jones (Hyperion $11.95) That team-builder and turnaround artist from Nazareth.

BUSINESS WEEK's Best-Seller List is based on a survey of chain and independent booksellers that carry a broad selection of books on economics, management, sales and marketing, small business, investing, personal finance, and careers. Well over 1,000 retail outlets nationwide are represented. Current rankings are based on a weighted analysis of unit sales in November.



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