| BUSINESSWEEK ONLINE : DECEMBER 20, 1999 ISSUE | ||||||||
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| NEWS: ANALYSIS & COMMENTARY
Upbeat Investors: Thinking Different about Apple GROWTH Sales are brisk for the iMac, and there's a $700 million backlog, mostly for its G4 desktop and a new iBook portable. Analysts project 20% to 25% revenue growth for the year that ends next Sept. 30. PROFITS Apple products still command higher prices than other PCs. If revenues take off as expected, operating profits could rise to a Dell-like 12%, vs. 6.3% now--especially if Apple hits its goal of selling 20% of its products directly from its Web site. INTERNET POTENTIAL Apple has promising, if underexploited, technologies such as its Sherlock search engine and QuickTime multimedia software. Its investments in Akamai and ARM Holdings are worth $1.5 billion. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ |
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RELATED ITEMS Can Apple Take Its Game to the Next Level? CHART: Apple's Worldwide Market Share TABLE: Upbeat Investors: Thinking Different about Apple INTERACT E-Mail to Business Week Online | |||
