BUSINESSWEEK ONLINE : DECEMBER 20, 1999 ISSUE
COVER STORY

Real World vs. Cyber World


Shopping in Stores Has Some Drawbacks...

-- Driving to the mall is a pain, especially during the peak holiday season.

-- If you buy it, you generally have to haul it home.

-- Want to compare products and prices at different stores? Better start walking.

-- Limited inventory means you may not find what you're looking for.

-- Wal-Mart's sales the day after Thanksgiving: $1.3 billion

-- Change in stock value the past two years for shopping center developers: -26%

-- Value of cars, food, and other stuff U.S. consumers will buy this year: $3 trillion

-- Growth of shopping center sales over the past three years: 16%, to $1.1 trillion


...So Retailers Are Innovating

-- Give 'em more than Santa. Entertainment includes electronics, games, how-to demos.

-- More stores are delivering, or even driving you home.

-- Scan store items you like into a Web site, then make your choices from your home PC.

-- In-store terminals give you online choices beyond what the manager can stock.

-- Amazon.com's expected sales for the whole year: $1.5 billion

-- Change in stock value the past two years for online commerce companies: +477%

-- Value of all goods and services U.S. consumers will buy online this year: $12 billion

-- Growth of online sales over the past three years: 1,600%, to $12 billion


Cyberstores Have Their Limits But They're Testing Real-World

Solutions


-- You can't try on a sweater, -- Some Web sites are opening
or take the bike for a spin. demonstration stores.

-- Want to meet your best friend -- eBay is holding real-world
for coffee between purchases? auctions and other ''community-


No chance. building'' events.

-- Easy dot.com, easy dot.go-- -- Online site are advertising on
who can tell one from another? TV to establish brands.



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TABLE: Real World vs. Cyber World

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