| BUSINESSWEEK ONLINE : DECEMBER 13, 1999 ISSUE | ||||||||
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| BUSINESS WEEK E.BIZ -- DIGITAL DISPATCH
Web Pointers -- To do well on the Web these days, e-commerce players have got to find antidotes to the dread Internet Impatience syndrome. Experts like Jakob Nielsen say they can't fathom why so many Web sites make it difficult for customers to transact business quickly. For example, he feels that forcing a customer to register before they can buy something is just sheer ''stupidity.'' For more on online consumer buying patterns, see market research site: http://cyberatlas.internet.com. -- Meanwhile, Nielsen's Web site www.useit.com, offers plenty of common sense advice on how not to infuriate, thwart, and drive off customers. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ |
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RELATED ITEMS A Case of Internet Itch TABLE: Web Pointers INTERACT E-Mail to Business Week Online | |||
