BUSINESSWEEK ONLINE : DECEMBER 13, 1999 ISSUE
BUSINESS WEEK E.BIZ -- STRATEGIES

Lucent Web Advantage


How Lucent uses the Net to help it cut costs and turn information into 
business opportunities.

     CHALLENGE               SOLUTION                  PAYOFF

Needed to slash costs    Use the Web to auto-     Helped to reduce
without slashing jobs    mate clerical functions  costs from 24.2%
                         and paperwork            of revenue in 1996
                                                  to 21.3% this year

Customers who wanted     Internal Web sites       Customers bypass
Lucent to prepare cost-  let customers prepare    the waiting list
benefit analyses on      their own cost-benefit   that delayed work
equipment had to wait    reports, using special   by days, giving
days or weeks            Q&A templates            Lucent an edge
                                                  over rivals on
                                                  customer service

It used to take days     Internal Web site        Sales force can
for the sales force      and business intel-      tap data instantly
to get key informa-      ligence software         via their laptops,
tion about competi-      keep sales teams up      helping them to
tors' contract wins      to date on competi-      customize and close
and losses               tors' movements          deals in hours
                                                  rather than days

Administrative costs     Internal Web sites       Unit's sales rose
at Lucent's Texas-       were created to speed    20% and headcount
based Power Systems      transactions and         fell 16% during FY99,
unit were rising         eliminate paperwork      thanks to convenience
                         on product orders        and faster service


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Rewiring Lucent in a Rush

TABLE: Lucent Web Advantage



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