| BUSINESSWEEK ONLINE : DECEMBER 13, 1999 ISSUE | ||||||||
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| BUSINESS WEEK E.BIZ -- STRATEGIES
Lucent Web Advantage How Lucent uses the Net to help it cut costs and turn information into
business opportunities.
CHALLENGE SOLUTION PAYOFF
Needed to slash costs Use the Web to auto- Helped to reduce
without slashing jobs mate clerical functions costs from 24.2%
and paperwork of revenue in 1996
to 21.3% this year
Customers who wanted Internal Web sites Customers bypass
Lucent to prepare cost- let customers prepare the waiting list
benefit analyses on their own cost-benefit that delayed work
equipment had to wait reports, using special by days, giving
days or weeks Q&A templates Lucent an edge
over rivals on
customer service
It used to take days Internal Web site Sales force can
for the sales force and business intel- tap data instantly
to get key informa- ligence software via their laptops,
tion about competi- keep sales teams up helping them to
tors' contract wins to date on competi- customize and close
and losses tors' movements deals in hours
rather than days
Administrative costs Internal Web sites Unit's sales rose
at Lucent's Texas- were created to speed 20% and headcount
based Power Systems transactions and fell 16% during FY99,
unit were rising eliminate paperwork thanks to convenience
on product orders and faster service
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