BUSINESSWEEK ONLINE : DECEMBER 6, 1999 ISSUE
BOOKS

The Business Week Best-Seller List


On the not-necessarily-related subjects of managing and winning, you'd be hard-pressed to find a more winning manager than Joe Torre. His New York Yankees, having taken three of the last four World Series, are the new definition of preparation and focus. They have run through the past two post-seasons with a combined record of 22-3 in the face of personal tragedies, injuries, and the meddlesome presence of George Steinbrenner. But then Torre encountered leadership at an early age. As a 21-year-old rookie, he was taken under the wing of the great pitcher and grizzled Battle of the Bulge vet Warren Spahn. By age 31, Torre had become the National League's Most Valuable Player on an out-of-the-money St. Louis Cardinals team.

So at 59, he is an expert. And that brings a credibility to the latest in the series of ''Winning, My Way'' books: Joe Torre's Ground Rules for Winners, No. 14 among this month's hardcover best-sellers. The advice is predictable: Establish trust, set a respectful tone, make every player feel useful, and--when dealing with a Steinbrenneresque boss--establish a joint agenda and then be ready to draw a line in the sand. Amid some pointed Yankee anecdotes, Torre's words ring true. But maybe the single best piece of advice in the book comes from an old teammate, Henry Aaron. Years ago, that legendary slugger told a despondent young catcher from Brooklyn: ''Every at-bat is a new day.''

By RAY HOFFMAN

HARDCOVER BUSINESS BOOK

1 WHO MOVED MY CHEESE? by Spencer Johnson, M.D. (Putnam $19.95) Learning to accept change.

2 THE NEW NEW THING by Michael Lewis (Norton $25.95) Silicon Valley and its representative man, Jim Clark.

3 FIRST, BREAK ALL THE RULES by Marcus Buckingham and Curt Coffman (Simon & Schuster $25) A Gallup investigation into managerial success.

4 THE ROARING 2000s INVESTOR by Harry S. Dent, Jr. (Simon & Schuster $25) Taking advantage of global demographic trends.

5 CUSTOMERS.COM by Patricia B. Seybold with Ronni T. Marshak (Times Business $27.50) A consultant's analysis of successful e-business practices.

6 THE INNOVATOR'S DILEMMA by Clayton M. Christensen (Harvard Business School $27.50) Anticipating new technologies' disruptive effects.

7 DOW 36,000 by James K. Glassman and Kevin A. Hassett (Times Business $25) Stocks are less risky--and worth more--than you may think.

8 THE NUDIST ON THE LATE SHIFT by Po Bronson (Random House $25) Silicon Valley's curious ways.

9 THE LEXUS AND THE OLIVE TREE by Thomas L. Friedman (Farrar, Straus & Giroux $27.50) How globalization is transforming the world, by The New York Times's foreign-affairs columnist.

10 WEAVING THE WEB by Tim Berners-Lee (HarperSanFrancisco $26) The Web's origins and progress to date, by its inventor.

11 FUTURIZE YOUR ENTERPRISE by David Siegel (Wiley $29.95) How to build a Web business.

12 BUSINESS @ THE SPEED OF THOUGHT by Bill Gates with Collins Hemingway (Warner $30) A detailed guide to the fast-emerging e-business age.

13 PERMISSION MARKETING by Seth Godin (Simon & Schuster $24) Give customers an incentive to hear your message, says a Yahoo! Inc. executive.

14 JOE TORRE'S GROUND RULES FOR WINNERS by Joe Torre with Henry Dreher (Hyperion $23.95) The manager of baseball's New York Yankees flashes the signals for success.

15 GUNG HO! by Ken Blanchard and Sheldon Bowles (Morrow $20) How Walton Works No. 2 fired up its employees.


PAPERBACK BUSINESS BOOKS

1 RICH DAD, POOR DAD by Robert T. Kiyosaki with Sharon L. Lechter, C.P.A. (TechPress $15.95) Teaching your kids the rules of money that the rich play by.

2 THE SEVEN HABITS OF HIGHLY EFFECTIVE PEOPLE by Stephen R. Covey (Fireside $14) Habitually popular.

3 THE MILLIONAIRE NEXT DOOR by Thomas J. Stanley, PhD, and William D. Danko, PhD (Pocket Books $14) The simple ways of the wealthy among us.

4 GETTING TO YES by Roger Fisher, William Ury, and Bruce Patton (Penguin $12.95) A Harvard team's step-by-step guide to conflict resolution.

5 THE ROARING 2000s by Harry S. Dent, Jr. (Touchstone $14) Why the good times won't go away.

6 WHAT COLOR IS YOUR PARACHUTE? 2000 by Richard Nelson Bolles (Ten Speed Press $16.95) The enduring job-search bible.

7 THE WALL STREET JOURNAL GUIDE TO UNDERSTANDING MONEY AND INVESTING by Kenneth M. Morris and Virginia B. Morris (Fireside $15.95) Concise explanations enriched with graphics.

8 THE MOTLEY FOOL INVESTMENT GUIDE by David and Tom Gardner (Fireside $13) The online duo puts it on paper.

9 THE ONE MINUTE MANAGER by Kenneth Blanchard, PhD, and Spencer Johnson, M.D. (Berkley $12.95) Three management techniques, conveyed in brief story form.

10 BUILT TO LAST by James C. Collins and Jerry I. Porras (HarperBusiness $16) How 3M, Wal-Mart, Procter & Gamble, and others became standouts.

11 INVESTING FOR DUMMIES by Eric Tyson (IDG Books $19.99) From stocks to small business--with cartoons, too.

12 1001 WAYS TO REWARD EMPLOYEES by Bob Nelson (Workman $10.95) Give them a champagne brunch, a casual-dress day--or plain old cash.

13 THE RICHEST MAN IN BABYLON by George S. Clason (New American Library $6.99) Parables for prosperity.

14 BARRON'S DICTIONARY OF FINANCE AND INVESTMENT TERMS by John Downes and Jordan Elliot Goodman (Barron's $12.95) What is an oligopsony anyway?

15 THE GOAL by Eliyahu M. Goldratt (North River Press $19.95) Bringing company strategies in line with your No. 1 purpose: making money.


BUSINESS WEEK's Best-Seller List is based on a survey of chain and independent booksellers that carry a broad selection of books on economics, management, sales and marketing, small business, investing, personal finance, and careers. More than 1,000 retail outlets nationwide are represented. Current rankings are based on a weighted analysis of unit sales in October.



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