BUSINESSWEEK ONLINE : NOVEMBER 22, 1999 ISSUE
MEDIA

The Standard vs. the Competition


A primer on Web mag rivals

                        BUSINESS 2.0            THE INDUSTRY STANDARD

LAUNCHED                July, '98               April, '98

HIGH-POWERED BACKER     Future Network          IDG

CIRCULATION             210,000                 125,000

COOL FACTORS            Current issue features  Editor brings dog to
                        worst PR pitches,       office that includes
                        including a release     foosball, video-game
                        proclaiming             machines; weekly
                        ''E-mail is hot!''      cocktail party

 


                        RED HERRING             UPSIDE

LAUNCHED                April, '93              November, '89

HIGH-POWERED BACKER     Ziff-Davis              Draper Fisher

CIRCULATION             172,000                 200,000

COOL FACTORS            Practical advice        Masthead lists rapper
                        for Net millionaires    Ol' Dirty Bastard
                        on hiring bodyguards    and The Taco Bell
                        is featured in current  dog among ''industry
                        issue                   advisers''

 


                         WIRED

LAUNCHED                 January, '93

HIGH-POWERED BACKER      Conde Nast

CIRCULATION              425,000

COOL FACTORS             Current issue includes
                         table highlighting
                         ''eerie similarities''
                         between Mick Jagger
                         and Paul Allen

DATA: BUSINESS WEEK


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