| BUSINESSWEEK ONLINE : NOVEMBER 22, 1999 ISSUE | ||||||||
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| INTERNATIONAL -- ASIAN COVER STORY
How Fujifilm Stacks Up against Rivals RETURN ON OPERATING
EQUITY PROFIT MARGIN
FUJIFILM 4.9% 11.5%
KODAK 34.9 14.1
OLYMPUS 4.7 10.5
KONICA -2.0 2.5
SONY 9.8 5.0
DATA: JARDINE FLEMING, WARBURG DILLON REED
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 RELATED ITEMS Fuji: Beyond Film (int'l edition) COVER IMAGE: Fuji: Beyond Film CHART: Fujifilm Holds Its Profits High...While Banking On a Digital Camera Wave TABLE: How Fujifilm Stacks Up against Rivals A Whole New Bag of Digital Tricks (int'l edition) PHOTO: Sony's Cybershot Digital Camera with a Hinged Lens INTERACT E-Mail to Business Week Online | |||
