BUSINESSWEEK ONLINE : NOVEMBER 15, 1999 ISSUE
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Financial Planning: An Economist's Approach


Economists differ sharply from conventional financial planners in their approach to saving for life's needs. Key economic concepts:

-- Saving money is not inherently good. Spending is. The purpose of saving is to enable a high level of spending over a lifetime.

-- Aim to ''die broke.'' Spend all your assets except those set aside for bequests, an emergency fund, and maybe the equity in your house.

-- Try to keep the same standard of living throughout your life. This usually means saving less when you're young and poor.



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