| BUSINESSWEEK ONLINE : NOVEMBER 15, 1999 ISSUE | ||||||||
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| COVER STORY
Leaping into Cyberspace Merrill Lynch will soon offer a new array of services to all customers TODAY'S MERRILL LYNCH ONLINE -- Day-old account summaries -- Online trading, but only with a broker -- Some Merrill research -- Funds transfer ADDITIONAL SERVICES AFTER DEC. 1 LAUNCH OF MERRILL LYNCH DIRECT -- Brokerless trading: $29.95 executions for stocks, mutual funds, and bonds -- Access to Merrill IPOs -- Real-time positions and pricing for entire portfolio -- Stock, bond, and mutual-fund search engines -- More access to Merrill research -- Detailed account information for tax purposes -- Portfolio-management tools DATA: MERRILL LYNCH & CO. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ |
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 RELATED ITEMS Merrill's E-Battle COVER IMAGE: Inside Merrill TABLE: Merrill's Online Strategy...Has Many Pitfalls TABLE: Leaping into Cyberspace TABLE: Merrill's Web Presence TABLE: Merrill Towers over Schwab... CHART: ...But Schwab's Market Cap Tops Merrill's...And Schwab's Asset Growth Blows Merrill Away TABLE: A Slew of Partners The Architect of Merrill's Digital Future VIDEO: Q&A with John McKinley ``The Winds of Change Are upon Us'' (extended) ONLINE ORIGINAL: Online Brokerage Stocks: Is Their Time Coming Again? INTERACT E-Mail to Business Week Online | |||
