| BUSINESSWEEK ONLINE : NOVEMBER 15, 1999 ISSUE | ||||||||
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| COVER STORY
Merrill's Online Strategy... -- Attract more customers with online services -- Integrate online services into existing model -- Translate experience and knowledge of employees into online content -- Rethink every business, from research to asset management ...Has Many Pitfalls -- May cannibalize Merrill's core business -- Merrill's bureaucracy and culture is hard to change -- Lower-margin online businesses require deep cost cuts companywide -- Merrill is playing catch-up on the retail side _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ |
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 RELATED ITEMS Merrill's E-Battle COVER IMAGE: Inside Merrill TABLE: Merrill's Online Strategy...Has Many Pitfalls TABLE: Leaping into Cyberspace TABLE: Merrill's Web Presence TABLE: Merrill Towers over Schwab... CHART: ...But Schwab's Market Cap Tops Merrill's...And Schwab's Asset Growth Blows Merrill Away TABLE: A Slew of Partners The Architect of Merrill's Digital Future VIDEO: Q&A with John McKinley ``The Winds of Change Are upon Us'' (extended) ONLINE ORIGINAL: Online Brokerage Stocks: Is Their Time Coming Again? INTERACT E-Mail to Business Week Online | |||
