BUSINESSWEEK ONLINE : NOVEMBER 8, 1999 ISSUE
BOOKS

The Business Week Best-Seller List


It's every son's inalienable right, I suppose, to disrespect his dad. But Robert T. Kiyosaki got an unusually early start. By age 9, he tells us in Rich Dad, Poor Dad--this month's No. 3 paperback, co-written with accountant Sharon L. Lechter--Kiyosaki had turned his back on his natural father's guidance in all things pecuniary. Instead, he glommed onto a buddy's entrepreneurial father, the ''rich dad'' of the title. From him, he learned to disdain the rewards of a steady job and paycheck--''one of life's biggest traps''--and to hunger instead to live rich and free by minding his own business. That is, by working for himself and building wealth through his own ventures. One of his favorite plays is trading real estate, in part because of the fat tax breaks. ''I cringe every time I hear a parent advise their children to go to school, so they can find a safe, secure job,'' he writes. Better your son should grow up to be Donald Trump, Kiyosaki seems to say, than Jack Welch.

What's wrong with that? Nothing, necessarily--if you're very broad of mind. I'll also give Kiyosaki points for being provocative and conveying basic accounting concepts. But this book would be better at 77 pages than at 177. Kiyosaki piles bromide--''financial problems are caused by going along with the crowd and trying to keep up with the Joneses''--atop cornball parable. He even cites, in full, Robert Frost's ''The Road Not Taken.'' You won't regret bypassing this one.

By ROBERT BARKER

HARDCOVER BUSINESS BOOKS


1 WHO MOVED MY CHEESE? by Spencer Johnson, M.D. (Putnam $19.95) Learning to accept change.

2 FIRST, BREAK ALL THE RULES by Marcus Buckingham and Curt Coffman (Simon & Schuster $25) A Gallup investigation into managerial success.

3 BUSINESS @ THE SPEED OF THOUGHT by Bill Gates with Collins Hemingway (Warner $30) A detailed guide to the fast-emerging ebusiness age.

4 THE INNOVATOR'S DILEMMA by Clayton M. Christensen (Harvard Business School $27.50) Anticipating new technologies' disruptive effects.

5 THE LEXUS AND THE OLIVE TREE by Thomas L. Friedman (Farrar, Straus & Giroux $27.50) How globalization is transforming the world, by The New York Times's foreign-affairs columnist.

6 CUSTOMERS.COM by Patricia B. Seybold with Ronni T. Marshak (Times Business $27.50) A consultant's analysis of successful E-business practices.

7 THE NUDIST ON THE LATE SHIFT by Po Bronson (Random House $25) Silicon Valley's curious ways.

8 THE 9 STEPS TO FINANCIAL FREEDOM by Suze Orman (Crown $23) Practical and ''spiritual'' steps for managing money.

9 THE ROARING 2000s by Harry S. Dent Jr. (Simon & Schuster $25) Why the good times won't go away.

10 DOW 36,000 by James K. Glassman and Kevin A. Hassett (Times Business $25) Stocks are less risky--and worth more--than you may think.

11 PERMISSION MARKETING by Seth Godin (Simon & Schuster $24) Give customers an incentive to hear your message, says a Yahoo! executive.

12 THE SILICON BOYS by David A. Kaplan (Morrow $27) The superrich are different from you and me.

13 GUNG HO! by Ken Blanchard and Sheldon Bowles (Morrow $20) How Walton Works No. 2 fired up its employees.

14 RAVING FANS by Ken Blanchard and Sheldon Bowles (Morrow $20) Turning customers into your biggest boosters.

15 THE COURAGE TO BE RICH by Suze Orman (Riverhead $24.95) The rites of passage--and their financial consequences.


PAPERBACK BUSINESS BOOKS


1 THE SEVEN HABITS OF HIGHLY EFFECTIVE PEOPLE by Stephen R. Covey (Fireside $14) Habitually popular.

2 THE MILLIONAIRE NEXT DOOR by Thomas J. Stanley, PhD, and William D. Danko, PhD (Pocket Books $14) The simple ways of the wealthy among us.

3 RICH DAD, POOR DAD by Robert T. Kiyosaki with Sharon L. Lechter, C.P.A. (TechPress $15.95) Teaching your kids the rules of money that the rich play by.

4 GETTING TO YES by Roger Fisher, William Ury, and Bruce Patton (Penguin $12.95) A Harvard team's step-by-step guide to conflict resolution.

5 BARRON'S DICTIONARY OF FINANCE AND INVESTMENT TERMS by John Downes and Jordan Elliot Goodman (Barron's $12.95) What is an oligopsony anyway?

6 THE ONE MINUTE MANAGER by Kenneth Blanchard, PhD, and Spencer Johnson, M.D. (Berkley $12.95) Three management techniques, conveyed in brief story form.

7 THE MOTLEY FOOL INVESTMENT GUIDE by David and Tom Gardner (Fireside $13) The online duo puts it on paper.

8 CROSSING THE CHASM by Geoffrey A. Moore (HarperBusiness $16) Marketing high-tech products to the masses.

9 THE 1999 WHAT COLOR IS YOUR PARACHUTE? by Richard Nelson Bolles (Ten Speed Press $16.95) The enduring job-search bible.

10 THE WALL STREET JOURNAL GUIDE TO UNDERSTANDING MONEY AND INVESTING by Kenneth M. Morris and Virginia B. Morris (Fireside $15.95) Concise explanations enriched with graphics.

11 INSIDE THE TORNADO by Geoffrey A. Moore (HarperBusiness $16) Lore on marketing mined from Silicon Valley.

12 BUILT TO LAST by James C. Collins and Jerry I. Porras (HarperBusiness $16) How 3M, Wal-Mart, Procter & Gamble, and others became standouts.

13 INVESTING FOR DUMMIES by Eric Tyson, MBA (IDG Books $19.99) From stocks to small business--with cartoons, too.

14 THE GOAL by Eliyahu M. Goldratt (North River Press $19.95) Bringing company strategies in line with your No. 1 purpose: making money.

15 THE MOTLEY FOOL INVESTMENT WORKBOOK by David and Tom Gardner (Fireside $13) ''So where do I find stocks?'' and other queries, asked and answered.


BUSINESS WEEK's Best-Seller List is based on a survey of chain and independent booksellers that carry a broad selection of books on economics, management, sales and marketing, small business, investing, personal finance, and careers. Well over 1,000 retail outlets nationwide are represented. Current rankings are based on a weighted analysis of unit sales in September.



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