BUSINESSWEEK ONLINE : NOVEMBER 1, 1999 ISSUE
BUSINESSWEEK INVESTOR

Getting into the Heads of Consumers


CONFIDENCE INDEX
A monthly survey by the Conference Board of 5,000 households. Includes views on business activity, employment, and incomes for the current month and six months down the road.

SENTIMENT INDEX
A monthly poll by the Survey Research Center at the University of Michigan of at least 500 adults. Asks a wide spectrum of questions concerning economic growth, inflation, interest rates, and buying plans.



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RELATED ITEMS
Consumer Clout

TABLE: Getting into the Heads of Consumers



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