| BUSINESSWEEK ONLINE : OCTOBER 25, 1999 ISSUE | ||||||||
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| FINANCE
The Rap on Gomez Advisors 1. Its rankings are based on proprietary criteria, leaving consumers to wonder why one firm is favored over another. 2. It accepts advertising from companies it rates, raising questions about potential conflicts of interest. 3. It sells its ratings research, including some of the criteria it uses, giving an advantage to those who can afford to buy the research. DATA: BUSINESS WEEK _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ |
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RELATED ITEMS How Good Are the Gomez Ratings? TABLE: The Rap on Gomez Advisors INTERACT E-Mail to Business Week Online | |||
