BUSINESSWEEK ONLINE : OCTOBER 18, 1999 ISSUE
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INTERNATIONAL -- EUROPEAN BUSINESS

How to Rekindle the Flame


HIRE A CHAIRMAN
Nearly a year after Sir Richard Greenbury opted for early retirement, Marks & Spencer's top post remains vacant.

GET BACK TO BASICS
Selling food, furniture, and toys has undermined the company's long-standing St. Michael's clothing brand.

STREAMLINE GLOBALLY
Targeting fewer countries and tailoring merchandise to local tastes could help cut overseas losses, which hit $126 million last year.

ACCEPT OTHER CREDIT CARDS
Although many of its customers are foreign, M&S accepts only cash or its own card. Ending this ban is critical to the company's plan to expand into e-commerce for this year's Christmas shopping.


DATA: BUSINESS WEEK


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RELATED ITEMS
Jolly Few Sparks at Marks & Spencer (int'l edition)

TABLE: How to Rekindle the Flame



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