| BUSINESSWEEK ONLINE : OCTOBER 18, 1999 ISSUE | ||||||||
| ||||||||
 | ||||||||
| MARKETING
Seamless Fit By coordinating online efforts closely with its 2,600 retail outlets, Gap hopes to avoid cannibalization and build sales overall. Here's how: -- If you can't find your size at the store, walk over to the ''Web lounge'' or log on at home. There's greater selection and more sizes online. -- Bought some khakis on the Web that don't fit? You can return them to any store. It's convenient and gets shoppers into stores. -- Shoppers and users of in-store computers are encouraged to register for the site. That allows Gap to send weekly e-mails announcing sales, new styles, and even birthday reminders. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ |
|  |
 | |
RELATED ITEMS ``Clicks and Mortar'' at Gap.com TABLE: Fashion Forward TABLE: Seamless Fit INTERACT E-Mail to Business Week Online | |||
