BUSINESSWEEK ONLINE : OCTOBER 18, 1999 ISSUE
MARKETING

Fashion Forward


Among apparel chains, Gap holds the online lead

WEB SITE                 ESTIMATED SALES
                          (millions*)

GAP.COM                    $80-100

JCPENNEY.COM               $60-80

EDDIEBAUER.COM             $55-75

JCREW.COM                  $40-60

VICTORIASSECRET.COM        $25-40

* For the year ended on Sept. 1, 1999

DATA: NATIONAL RETAIL FEDERATION


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RELATED ITEMS
``Clicks and Mortar'' at Gap.com

TABLE: Fashion Forward

TABLE: Seamless Fit



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