BUSINESSWEEK ONLINE : OCTOBER 18, 1999 ISSUE
BUSINESS WEEK'S TOP 20 FOR NONDEGREE STUDY The best in management education, ranked according to a Business Week survey of corporate management development executives
Ranking: Provider/
Location
1998-99 Revenue
millions
5-yr. Growth Programs Offered % Custom Programs* Fac. w/5-yr. Corp. Exp.

1. Harvard $65.0** 124% 69 25% 8%
Boston Best in general management, No.2 in leadership. About to offer exec ed courses at Silicon Valley location.

2. Michigan 25.3 29 79 17 25
Ann Arbor, Mich. No.1 in human resources, second in general management. Top clients include Reuters, Ford, Sony.

3. Pennsylvania (Wharton) 40.1 151 89 29 10
Philadelphia Best in accounting, No.2 in entrepreneurship, third in marketing. Online offering Wharton Direct cited as creative by educators.

4. Northwestern (Kellogg) 31.0 158 129 52 10
Evanston, Ill. Top score in marketing, No.5 in general management. Major clients include U.S. Navy and at&t.

5. Stanford 11.0 43 18 2 20
Stanford, Calif. No.1 in innovation, fourth in general management, e-commerce, and entrepreneurship. Customers include Hewlett-Packard.

6. Virginia (Darden) 16.7 71 70 48 34
Charlottesville Second in custom programs, third in leadership, fourth in marketing. Running innovative e-commerce program with PWC.

7. Center for Creative Leadership 50.6 120 244 47 50
Greensboro, N.C. Only non-B-school to crack the top 20. Tops in leadership, cited as creative by providers, third in innovation, custom programs.

8. Duke (Fuqua) 14.0 94 19 81 35
Durham, N.C. Fourth in custom, running marketing program with London. Working with Ford and Eli Lilly.

9. INSEAD 40.0 60 124 41 5
Fontainebleau, France Top-ranked non-U.S. provider. Best in global business. Doing custom work with Pfizer, Alcatel.

10. Columbia 16.0 135 51 36 60
New York Second in marketing. Working with Sony, Deloitte & Touche. Runs popular Value Investing course in New York, London.

11. IMD 35.3 69 74 57 8
Lausanne, Switzerland Third in global, fourth in innovation, fifth in custom. Professors are paid on merit.

12. MIT (Sloan) 9.3 303 37 38 20
Cambridge, Mass. Best in e-commerce, second in innovation. J&J, Siemens are among top customers. Running programs in Spain, Taiwan.

13. North Carolina 5.2 49 43 49 42
(Kenan-Flagler) Chapel Hill Top customers include Bank of America, Nortel Networks. Running a program in Iceland.

14. Babson (Olin) 9.3 199 65 85 55
Wellesley, Mass. Tops in entrepreneurship, say companies and educators. Partnering with Bain & Co. on program "The Loyalty Effect."

15. Dartmouth (Tuck) 3.7 147 15 29 39
Hanover, N.H. Innovative Global 2020 program partners with HEC, Oxford, and seven companies. Ranked fifth in entrepreneurship.

16. Chicago 4.3 *** 18 16 34
Chicago Second in accounting. Major clients include Andersen Consulting. In 2000 will offer open programs in Singapore.

17. Thunderbird 10.0 317 122 78 30
Glendale, Ariz. No. 2 slot in global business. Partnering with corporate universities at Motorola and General Motors.

18. London Business School 20.3 123 59 50 60
London, England New "Masterclasses" targeted to alums. Fifth in global business. Major customers: Exxon, British Telecom.

19. Penn State (Smeal) 5.5 57 55 60 90
University Park, Penn. Running logistics programs in Singapore, Venezuela. Top clients include Aramark, GM.

20. Indiana (Kelley) 4.3 79 34 99 27
Bloomington, Ind. Custom programs only. Top customers include Whirlpool, Rolls Royce. Exec ed program splitting off from university.

* % of total revenue
**BW estimate
***Began offering exec ed in 1996
Rankings were determined by a Business Week Online survey sent to 587 companies. 273 replied, for a response rate of 47%.
Companies indicated familiarity with both university and private-sector providers and ranked them in order of preference, with a No.1 ranking assigned 10 points, No.2 nine points, etc. To get the rankings, the mean scores were multiplied by the number of companies ranking them and divided by the number of companies that indicated familiarity.
DATA: BUSINESS WEEK SURVEYS (RESEARCH BY MICA SCHNEIDER, JENNIFER REINGOLD, NADAV ENBAR, CAMBRIA CONSULTING, INC.)

 
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