| BUSINESSWEEK ONLINE : OCTOBER 11, 1999 ISSUE | ||||||||
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| INFORMATION TECHNOLOGY
Strategy ADVERTISING EarthLink plans to spend $300 million--a sum equal to half its revenues--on a national ad campaign aimed at the one million AOL subscribers who defect each month. Its selling point: better customer service. SMALL BUSINESS EarthLink plans to lure small-business subscribers from AOL by offering customized e-mail addresses, home pages, and applications that AOL doesn't. PARTNERSHIPS EarthLink plans to team up with communications giants looking to provide one-stop shopping. When Sprint begins offering bundled phone and Net service in mid-2000, EarthLink will offer Net access in many markets. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ |
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RELATED ITEMS Earthlink to AOL: Watch Your Rearview Mirror TABLE: Strategy INTERACT E-Mail to Business Week Online | |||
