COMPANY              WHAT IT'S DOING

MAHINDRA & MAHINDRA  Selling its new vehicle, the Quadro,
(autos)              via the Internet where buyers can use
                     software to design their own custom
                     features; it is advertising on V-TV

BAJAJ AUTO           Restyling scooters; improving
(scooters)           performance and speed

LIBERTY SHOES        Designing trendy, colorful styles
                     that compete with Nike and Reebok for
                     the under-15 market

PEPSI/COCA-COLA      Redesigning ads with catchy, youthful
                     slogans that feature famous sports
                     figures and movie stars

CADBURY              Targeting teens with hip ads featuring
                     a female motorcyclist

TITAN                Selling India's first children's watch,
(watches)            Dash; its first 30-day stock sold out
                     in 3 days