OLDER GENERATION                      NEW GENERATION

  -- Idealized Gandhi-style poverty,  -- Wants to get rich, admires
     Socialist theory                    Capitalism

  -- Grew up amidst famines           -- Grew up amidst food surpluses

  -- Had only one state-run TV        -- Can watch 50 TV channels
     channel                             via cable and satellite TV

  -- Mostly technophobic              -- Mostly technology-savvy

  -- Tended to be avid savers         -- Tend to be guiltless consumers

  -- Grew up with stable government   -- Grew up with constantly shaky
     led by one party; upper-caste       coalitions; more voice for lower
     domination                          castes

  -- Favored medicine, engineering,   -- Favor computer-driven and other
     or civil service as careers         high-paying career choices

  -- Average literacy levels of 30%   -- Average literacy levels of 52%

  -- Tastes tended toward tradition:  -- Tastes tend toward modern: West-
     drinking tea, eating at home        ern food and sodas, eating out