BUSINESSWEEK ONLINE : OCTOBER 4, 1999 ISSUE

THE INTERNET AGE




BUSINESS
THE ECONOMY

STRATEGIES

MANUFACTURING

MANAGEMENT

FINANCE

LETTER FROM SHANGHAI


GOVERNMENT
POLITICS

REGULATION


SOCIETY
LIFETIME LEARNING

THE INTERNET & ME

E-MAIL

LETTER FROM BLACKSBURG, VA.

THE NEW COMMUNITIES



70th ANNIVERSARY SPECIAL SECTION
70 YEARS OF BW COVER STORIES


SEE ALSO:
BW e.biz
the internet age  
business
THE ECONOMY
THE WORLD'S NEXT GROWTH ENGINE
America blazed the trail, and now the rest of the globe can enjoy gains from an information economy


STRATEGIES
BRIGHT HOPES AND TERRIBLE FEARS
Much of what we thought we knew about business won't hold water when it comes to the Internet


MANUFACTURING
THE CUSTOMER TAKES CENTER STAGE
Personalized products become viable as the Net provides direct links between client and supplier


MANAGEMENT
WANTED: THE YOUNG AND GIFTED
For companies on the cusp of the Internet Age, the resource in shortest supply is brainpower


FINANCE
ALL THE WORLD'S AN AUCTION
Nowhere has telecom and information technology had a greater impact than on capital markets


LETTER FROM SHANGHAI
BIG BROTHER AND THE E-REVOLUTION
Will heavy-handed government officials hold back Internet entrepreneurs?


government
POLITICS
ACTIVISTS WITHOUT BORDERS
The Net is fast changing the rules in power politics, but government censors have their scissors out


REGULATION
TAMING THE WILD, WILD WEB
Without laws that have some teeth, the Net's growth will be stunted


society
LIFETIME LEARNING
SCHOOL IS NEVER OUT
To keep up with ever-changing job demands, continuing education is evolving at Net speed


THE INTERNET & ME
WORK A LA MODEM
A Business Week writer describes the joys and headaches of telecommuting


E-MAIL
LIKE IT OR NOT, YOU'VE GOT MAIL
Electronic messages are already outstripping snail mail, but speed often takes precedence over substance


LETTER FROM BLACKSBURG, VA.
AMERICA'S DIGITAL DIVIDE
The haves and have-nots of affordable online access give the lie to the concept of a global village


THE NEW COMMUNITIES
UNTANGLING THE WEB
Software will someday cut through the clutter and help online communities flourish


  The power to navigate the world at the click of a mouse is a force that is transforming our lives like none before

In October, 1969, researchers at the University of California at Los Angeles were ready for a critical experiment. They had set up a computer and communications node while colleagues installed similar equipment in Menlo Park, Calif. Now they would test whether they could link computers over telephone lines to operate as one system. Once the line between the two teams was open, the researchers at UCLA began slowly tapping out a message, "login," to activate the link. The system crashed.

Such was the genesis of the Internet Age. By the end of the month, the teams linked the computers in a demonstration that captivated their bankrollers at the Pentagon. The brass hats would eventually create a nationwide ring of computers and telephone lines designed to keep functioning even if a nuclear attack took out part of the network. That idea, jazzed up with software that makes information easy to read and lets us navigate the Net with a mouse click, has become the force that is transforming our lives like none before.

HUMBLED. Anyone with a computer is a citizen of the world--and a richer world at that. The musings of Leonardo da Vinci, your granddaughter's refrigerator-door art, a Presidential news conference, or a list of your supplier's inventory of a critical component are within reach. At this point, we can only imagine where the technology will lead us.

Certainly the early impact of the Internet is profound, particularly for business. Upstarts with a T1 line and buckets of cash are humbling companies that once seemed impregnable. Financial markets are becoming more efficient for people who want to invest or raise money. In fact, efficiency may be the watchword of the Net. It provides the means to break down bureaucracies; challenge corporate, governmental, and intellectual orthodoxies; and foster a stronger sense of community. Such developments have sparked more than one revolution. There's no reason to expect anything less this time.

To read a letter to the editor about this special report, click here.




FOR INTERNET INVESTORS...
THE GROWTH IS JUST BEGINNING
Overseas markets and broadband access will keep newbies coming

SECOND-PLACE DOT.COMS
Sure, first-movers have an edge, but it doesn't always last

NOW, PROFITABILITY MATTERS
Wall Street is starting to punish stocks that don't have it

NET ADS ARE HARDLY DEAD
Banners may be waning, but other ad forms will live long and prosper


PLUS: COVER GALLERY Through seven decades, tracking business--and the world
Copyright 1999, by The McGraw-Hill Companies Inc. All rights reserved.
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