| BUSINESSWEEK ONLINE : OCTOBER 4, 1999 ISSUE | ||||||||
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| INTERNATIONAL BUSINESS
Edouard Michelin's To-Do List -- Slash production costs in Europe while defending market share against tougher competition -- Increase sales in North America and look for an acquisition to establish a beachhead in Asia -- Offer a wider range of brands, especially for hot-selling vehicles such as minivans and SUVs -- Use technical prowess to stay ahead of the pack, as in the 1960s when Michelin developed the first radial tires DATA: BUSINESS WEEK _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ |
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RELATED ITEMS Letting Some Air Out of Michelin TABLE: Edouard Michelin's To-Do List INTERACT E-Mail to Business Week Online | |||
