BUSINESSWEEK ONLINE : SEPTEMBER 27, 1999 ISSUE
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CNNSI REDESIGN
STRONGER LOGO
A strong brand image is critical on the Internet. However, CNNSI has battled with the challenge of combining two powerful brand names in a single logo.
 
BEFORE
CNNSI initially began by trying to forge a new brand: "CNNSI." But the original site logo didn't adequately acknowledge the Sports Illustrated connection.
 
AFTER
The current logo as well as the new one scheduled to appear on Sept. 27, are reinforcing the Sports Illustrated presence on the site.
 
 


 


 

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