BUSINESSWEEK ONLINE : SEPTEMBER 27, 1999 ISSUE
COVER STORY -- E.BIZ -- UPSTARTS

Inktomi...Getting Money from Clicks and Caches


Inktomi's revenues could jump fourfold between 1998 and 2000 if its new 
products live up to their billing. Here's how:

INKTOMI'S TRAFFIC SERVER: Now Inktomi's biggest moneymaker, Traffic 
Server is software sold at a starting price of $24,000. The software, licensed 
by nearly 100 companies, allows Internet service providers such as America 
Online  and Excite@Home to speed up the delivery of content over the Internet 
by caching, or storing, frequently requested Web pages or sites in their 
high-speed computers. That way they can be dished up instantly.

SEARCH: If you thought that Yahoo and AOL delivered what you needed 
based solely on their own homegrown search capabilities, think again. Operating 
behind the scenes is Inktomi's search service. Sold to more than 50 companies 
and portals, Inktomi generates revenue by charging every time it returns a page 
requested by a search query.

SHOPPING: About 20 Web sites offer Inktomi's new shopping service, which 
allows Web surfers to compare the products of 350 merchants that have 
partnerships with Inktomi, including J. Crew and Barnes & Noble. When customers 
buy something found through the shopping service, Inktomi takes a percentage of 
the sale from the merchant and splits the money with the portal. Inktomi plans 
to add auctions, local merchants, and classified advertising to this service.

DIRECTORY: A new portal service launched this summer, Inktomi Directory 
Engine builds off its popular search to provide portals with neatly packaged 
subject categories. The directory, for example, will let customer GoTo.com 
offer cybersurfers categories of information, like health, rather than just 
bits of information. Inktomi charges the portal every time it serves up a page. 
So far, it's signed up seven clients, including Knight Ridder.

                                    (FISCAL YEAR)
                           1998         1999+         2000+
                                  Revenue (in millions)
                          ----------------------------------
INKTOMI'S TRAFFIC SERVER   $8           $40.3         $83.9

SEARCH:                    $12.5        $25.2         $39.5

SHOPPING:                  $0           $1.8          $4.1


DIRECTORY:                 $0           $1            $4

+Revenue estimates

DATA: Bear, Stearns & Co. Inc.


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