| BUSINESSWEEK ONLINE : SEPTEMBER 27, 1999 ISSUE | ||||||||
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| COVER STORY -- E.BIZ -- UPSTARTS
Inktomi...Getting Money from Clicks and Caches Inktomi's revenues could jump fourfold between 1998 and 2000 if its new
products live up to their billing. Here's how:
INKTOMI'S TRAFFIC SERVER: Now Inktomi's biggest moneymaker, Traffic
Server is software sold at a starting price of $24,000. The software, licensed
by nearly 100 companies, allows Internet service providers such as America
Online and Excite@Home to speed up the delivery of content over the Internet
by caching, or storing, frequently requested Web pages or sites in their
high-speed computers. That way they can be dished up instantly.
SEARCH: If you thought that Yahoo and AOL delivered what you needed
based solely on their own homegrown search capabilities, think again. Operating
behind the scenes is Inktomi's search service. Sold to more than 50 companies
and portals, Inktomi generates revenue by charging every time it returns a page
requested by a search query.
SHOPPING: About 20 Web sites offer Inktomi's new shopping service, which
allows Web surfers to compare the products of 350 merchants that have
partnerships with Inktomi, including J. Crew and Barnes & Noble. When customers
buy something found through the shopping service, Inktomi takes a percentage of
the sale from the merchant and splits the money with the portal. Inktomi plans
to add auctions, local merchants, and classified advertising to this service.
DIRECTORY: A new portal service launched this summer, Inktomi Directory
Engine builds off its popular search to provide portals with neatly packaged
subject categories. The directory, for example, will let customer GoTo.com
offer cybersurfers categories of information, like health, rather than just
bits of information. Inktomi charges the portal every time it serves up a page.
So far, it's signed up seven clients, including Knight Ridder.
(FISCAL YEAR)
1998 1999+ 2000+
Revenue (in millions)
----------------------------------
INKTOMI'S TRAFFIC SERVER $8 $40.3 $83.9
SEARCH: $12.5 $25.2 $39.5
SHOPPING: $0 $1.8 $4.1
DIRECTORY: $0 $1 $4
+Revenue estimates
DATA: Bear, Stearns & Co. Inc.
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