| BUSINESSWEEK ONLINE : SEPTEMBER 27, 1999 ISSUE | ||||||||
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| COVER STORY -- E.BIZ -- STRATEGIES
High Fashion Meets High-Tech THE NET DOESN'T MEAN CHEAP Instead of just selling no-frills clothing at discounts, sites such as boo.com, dressmart.com, and Sephora.com are selling high-priced exclusive fashion items such as $135 diamond Toesie toe rings. TRY BEFORE YOU BUY Boo.com features three-dimensional pictures of clothes and accessories that can be rotated for a closer look. Buyers can drag and drop clothes on a virtual mannequin. VIRTUAL CATWALKS Some Paris fashion houses from Yves St. Laurent to Jean-Paul Gaultier have received up to a million hits a day by broadcasting their shows live on the Net. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ |
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RELATED ITEMS Designers Climb on the Virtual Catwalk (int'l edition) TABLE: High Fashion Meets High-Tech INTERACT E-Mail to Business Week Online | |||
