BUSINESSWEEK ONLINE : SEPTEMBER 27, 1999 ISSUE
COVER STORY -- E.BIZ -- THE E.BIZ 25

Timothy A. Koogle


TIMOTHY A. KOOGLE

YAHOO! INC.

Position: Chairman and CEO

Contribution: Transformed a directory of cool Web sites into an Internet portal, including everything from weather reports to shopping to games.

Ambition: To create one of the world's largest media companies.

Timothy A. Koogle never quite took to the trappings bestowed on senior executives in Corporate America. Even after nine years in various top jobs at Motorola Inc. (MOT), which entitled Koogle to a swank marble-floored office in a sky-high tower, he felt out of place. ''I never could stand it,'' says the 48-year-old Virginia native.

No surprise, then, that Koogle traded in his buttoned-down surroundings for the stripped-down world of Yahoo! Inc. (YHOO) in Silicon Valley. But what was stunning was how thoroughly Koogle transformed not just Yahoo but the world of consumer Web sites. Koogle's Yahoo pioneered the concept of the Web ''portal,'' the notion that businesses could create powerful gateways to the Net for millions of people--much like the influence of the early TV networks. Today, Yahoo's vast network, which includes everything from e-mail to news to auctions, attracts some 80 million people worldwide every month. Its market value is $42 billion, more than CBS Inc. (CBS) Now everybody's trying to out-Yahoo Yahoo.

They'll have to hurry. Koogle is upping the ante by pushing hard on e-commerce. He's figuring out ways to drive transactions by hosting stores on Yahoo's site, and targeting likely buyers via e-mail. And he's adding snazzy video. This is all part of Koogle's ultimate dream: ''A goal is to be the largest media company in the world,'' says Koogle. But even then his office is unlikely to ever have marble floors.

By Linda Himelstein

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[empire builders]
Jeffrey P. Bezos
AMAZON.COM INC.

Stephen M. Case
AMERICA ONLINE INC.

Timothy A. Koogle
YAHOO! INC.

[the innovators]
Louis H. Borders
WEBVAN GROUP INC.

Jay S. Walker
PRICELINE.COM

Margaret C. Whitman
EBAY INC.

Glen Meakem
FREE MARKETS ONLINE INC.

James H. Clark
MYCFO INC.

Christos M. Cotsakos
E*TRADE GROUP INC.

[bankrollers]
Masayoshi Son
SOFTBANK CORP., JAPAN

Robert C. Kagle
BENCHMARK CAPITAL

Lawton W. Fitt
GOLDMAN SACHS & CO.

L. John Doerr
KLEINER PERKINS CAUFIELD & BYERS  

Bernard Arnault
LVMH MOET HENNESSY
LOUIS VUITTON  

[the visionaries]
Mary G. Meeker
MORGAN STANLEY DEAN WITTER

John Hagel III
MCKINSEY & CO.

William Joy
SUN MICROSYSTEMS

[the architects]
Louis V. Gerstner Jr.
IBM CORP.

Pehong Chen
BROADVISION INC.

David C. Peterschmidt
INKTOMI INC.

Kevin J. O'Connor
DOUBLECLICK

Ellen M. Hancock
EXODUS COMMUNICATIONS

[the pace setters]
David S. Pottruck
CHARLES SCHWAB CORP.

John T. Chambers
CISCO SYSTEMS

Michael S. Dell
DELL COMPUTER



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