| BUSINESSWEEK ONLINE : SEPTEMBER 20, 1999 ISSUE | ||||||||
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| INFORMATION TECHNOLOGY
How MindSpring Stacks Up ISP MEMBERS TODAY MEMBERS MID-'98
(Millions) (Millions)
AOL 19.6 13.9
MSN 1.8 1.8
AT&T 1.5 1.1
WORLDNET
EARTHLINK 1.4 .7
MINDSPRING 1.2 .4
PRODIGY 1.1 .8
ISP STATUS
AOL It's skillfully differentiating its AOL,
CompuServe, and Netscape brands. The latest:
The Netscape service is a freebie in Europe.
MSN A cherished spot on the Windows interface
hasn't paid off-yet. Look for it to buy
another ISP to gain members.
AT&T It has the golden brand, but AT&T has yet
WORLDNET to take full advantage of its ability to
bundle phone and ISP offerings.
EARTHLINK A close relationship with Sprint
has helped, but EarthLink's
agreement to co-market with
Microworkz PCs flopped.
MINDSPRING The Atlanta company is sticking with its
formula of providing top customer service.
Plus, it's launching a huge ad campaign.
PRODIGY The online pioneer was fading until new
management came on. Its purchase of Cable
& Wireless' subscribers got it going again.
DATA: JUPITER COMMUNICATIONS, BUSINESS WEEK
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