BUSINESSWEEK ONLINE : SEPTEMBER 20, 1999 ISSUE
INFORMATION TECHNOLOGY

How MindSpring Stacks Up


ISP          MEMBERS TODAY   MEMBERS MID-'98
              (Millions)      (Millions)

AOL            19.6             13.9

MSN             1.8              1.8

AT&T            1.5              1.1
 WORLDNET

EARTHLINK       1.4              .7

MINDSPRING      1.2              .4

PRODIGY         1.1              .8


ISP            STATUS

AOL            It's skillfully differentiating its AOL,
               CompuServe, and Netscape brands. The latest:
               The Netscape service is a freebie in Europe.

MSN            A cherished spot on the Windows interface
               hasn't paid off-yet. Look for it to buy
               another ISP to gain members.

AT&T           It has the golden brand, but AT&T has yet
WORLDNET       to take full advantage of its ability to
               bundle phone and ISP offerings.

EARTHLINK      A close relationship with Sprint
               has helped, but EarthLink's
               agreement to co-market with
               Microworkz PCs flopped.

MINDSPRING     The Atlanta company is sticking with its
               formula of providing top customer service.
               Plus, it's launching a huge ad campaign.

PRODIGY        The online pioneer was fading until new
               management came on. Its purchase of Cable
               & Wireless' subscribers got it going again.

DATA: JUPITER COMMUNICATIONS, BUSINESS WEEK


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TABLE: How MindSpring Stacks Up



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