BUSINESSWEEK ONLINE : SEPTEMBER 20, 1999 ISSUE
PEOPLE

Ellen R. Marram


BORN
Boston, 1947

EDUCATION
Wellesley College, BA, economics, 1968; Harvard B-school, MBA, 1970

FIRST JOB
Library clerk in high school: ''The joke was you needed a library card to take me out.''

NEW JOB
CEO of startup efdex, an online wholesale food-and-beverage exchange.

PREVIOUS JOB
Chief exec of Seagram's Tropicana unit, which was sold to PepsiCo in 1998.

MOST POTENT SKILL
An intuitive marketer, she is known for her ability invent new products, such as SnackWell, that strike a chord with consumers.

MANAGEMENT STYLE
Demanding. ''I'm not always as patient as I should be.''

ENERGY LEVEL
High. Known to sneak in late-night sightseeing on foreign trips after colleagues head to bed.

HOBBIES
Traveling, especially in Eastern Europe and Asia; reading biographies, history, or mystery novels.

FAMILY
Married, with two grown stepchildren and a three-month-old grandchild.




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RELATED ITEMS
From Nabisco to Tropicana to...Efdex?

RESUME: Ellen R. Marram

ONLINE ORIGINAL: Marram: Efdex ``Will Be Global, and It Will Be Big''



INTERACT
E-Mail to Business Week Online

 
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