| BUSINESSWEEK ONLINE : SEPTEMBER 20, 1999 ISSUE | ||||||||
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| NEWS: ANALYSIS & COMMENTARY
The Media Giants WALT DISNEY 1998 REVENUES: $22.9 billion STRENGTHS: Exceptionally strong brand names; potent cross-promotion among well-diversified properties; popular cable networks, including ESPN and the Disney Channel WEAKNESSES: Lackluster overall growth; ABC Network's poor showing NEWS CORP. 1998 REVENUES: $13.6 billion STRENGTHS: Fox Network's young, hip image; successful cross-promotion among well-diversified businesses, including sports networks; distribution via satellite WEAKNESSES: Heavily invested in yet-to-be-profitable startups VIACOM/CBS 1998 REVENUES: $18.9 billion (if merged) STRENGTHS: Popular cable networks, including MTV and Nickelodeon; strong cash flow from radio; merger provides potential for cross-promotion across a variety of media WEAKNESSES: Dependent on advertising revenues; CBS' older demographics TIME WARNER 1998 REVENUES: $26.8 billion STRENGTHS: Cable system and popular cable networks, including CNN and Home Box Office; TV production; film subsidiary New Line Cinema WEAKNESSES: No TV stations; not big in lucrative local advertising market _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ BACK TO TOP |
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RELATED ITEMS Viacom-CBS: ``They Have It All Now'' TABLE: The Media Giants VIDEO: BW's Richard Siklos on the Viacom-CBS Merger 4/5/99 Cover Story: CBS: Can Mel Karmazin Reinvent Network TV? INTERACT E-Mail to Business Week Online | |||
