BUSINESSWEEK ONLINE : SEPTEMBER 6, 1999 ISSUE
BUSINESSWEEK INVESTOR

Strategies for Oenophiles


TARGET OLDER VINTAGES
Auctions are best for hard-to-find wines, especially those more than 40 years old. Retailers may offer better buys on younger vintages.

THINK BORDEAUX
It offers the most liquid market and may be the best long-term investment. While California, Italian, Spanish, and Australian wines are showing up at auctions, they don't have much of a price history. Prices of rare California wines seem particularly inflated.

BID OVER THE NET
Online wine auctions are on the rise, increasing the number of available bargains. Web auction leaders include Morrell & Co. (winesbymorrell.com; 212 688-9370) and eBay's Butterfield & Butterfield (www.butterfields.com; 415 861-7500).



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RELATED ITEMS
What Am I Bid for This Well-Aged Bottle?

PHOTO: A Wine Auction at Sotheby's, London

PHOTO: An 1870 Wine That Sold for $44,000

TABLE: Strategies for Oenophiles



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