BUSINESSWEEK ONLINE : SEPTEMBER 6, 1999 ISSUE
NEWS: ANALYSIS & COMMENTARY

A Winding Road


Microsoft's online strategy has seen a few twists and turns.

1995
The Microsoft Network, a proprietary online service, debuts.

1996-1997
MSN moves toward the Net, but Microsoft charges for online mag Slate. Launches travel site Expedia, MSNBC, and local entertainment guide Sidewalk.

1998
Removes all fees for Net content. Tries to unify its stand-alone Web sites, such as Expedia, under MSN.com.

1999
Reorganizes Internet holdings and rethinks entire Web strategy. Belluzzo hired to reshape online efforts.



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RELATED ITEMS
Meet Microsoft's New Net Navigator

TABLE: A Winding Road

ONLINE ORIGINAL: ``I've Had a Lot More Fun in My Career''



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