| BUSINESSWEEK ONLINE : SEPTEMBER 6, 1999 ISSUE | ||||||||
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| NEWS: ANALYSIS & COMMENTARY
Another Online Bonanza This Fall? PERCENT OF CURRENT ONLINE
USERS MAKING AN ONLINE PURCHASE
1998 INTENDED
HOLIDAY 1999 HOLIDAY
1 BOOKS 7.2% 16.0%
2 MUSIC/VIDEO 6.3 16.4
3 SOFTWARE 4.8 12.6
4 APPAREL 4.5 11.0
5 COMPUTERS 3.2 6.2
6 TOYS 3.1 10.3
7 AUCTIONS 2.8 5.6
8 TRAVEL 2.6 4.3
9 ELECTRONICS 2.1 6.9
10 HOUSEHOLD 1.5 5.3
11 HEALTH/BEAUTY 1.4 4.3
12 SPORTS/SHOWS 1.4 4.2
TICKETS
DATA: HARRIS INTERACTIVE
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RELATED ITEMS Retailing: The Big Guys Go Online TABLE: Category Killers TABLE: Another Online Bonanza This Fall? INTERACT E-Mail to Business Week Online | |||
