BUSINESSWEEK ONLINE : SEPTEMBER 6, 1999 ISSUE
BOOKS

The Business Week Best-Seller List


First, Break All the Rules, the no. 4 hardback on this month's list, has a thesis that chief financial officers will love: Money can't buy you employee loyalty, productivity, or profits. So never mind new bonuses or profit-sharing plans. Just concentrate on having great middle managers.

That, of course, is a conclusion that management consultants--including the authors--also love, since molding managers is their stock in trade. But don't imagine that Marcus Buckingham and Curt Coffman, both of the Gallup Organization, just made it up. Their lessons derive from ''two mammoth research studies.''

The first product of this research is Chapter One's list of 12 questions meant to help businesses ''attract, focus, and keep the most talented employees.'' Among these: ''Do I know what is expected of me at work?'' and ''At work, do my opinions seem to count?'' If employees respond to these in the negative, their company isn't likely to be very productive or profitable, we're told.

Succeeding, and less interesting, chapters instruct in the arts of hiring, setting expectations, getting workers to focus on their strengths, and matching their abilities with appropriate jobs. A key insight: ''People don't change that much,'' so don't waste time trying to alter them. Fair enough--even if it's not a notion that other management consultants will love.

BY HARDY GREEN

HARDCOVER BUSINESS BOOKS


1 WHO MOVED MY CHEESE? by Spencer Johnson, M.D. (Putnam $19.95) Learning to accept change.

2 THE NUDIST ON THE LATE SHIFT by Po Bronson (Random House $25) Silicon Valley's curious ways.

3 BUSINESS @ THE SPEED OF THOUGHT by Bill Gates with Collins Hemingway (Warner $30) A detailed guide to the fast-emerging E-business age.

4 FIRST, BREAK ALL THE RULES by Marcus Buckingham and Curt Coffman (Simon & Schuster $25) A Gallup investigation into managerial success.

5 THE 9 STEPS TO FINANCIAL FREEDOM by Suze Orman (Crown $23) Practical and ''spiritual'' steps for managing money.

6 THE ROARING 2000s by Harry S. Dent Jr. (Simon & Schuster $25) Why the good times won't go away.

7 WHY WE BUY by Paco Underhill (Simon & Schuster $25) An anthropologist offers a ''science of shopping.''

8 THE SILICON BOYS by David A. Kaplan (Morrow $27) The superrich are different from you and me.

9 THE INNOVATOR'S DILEMMA by Clayton M. Christensen (Harvard Business School $27.50) Anticipating new technologies' disruptive effects.

10 CUSTOMERS.COM by Patricia B. Seybold with Ronni T. Marshak (Times Business $27.50) A consultant's analysis of successful E-business practices.

11 PERMISSION MARKETING by Seth Godin (Simon & Schuster $24) Give customers an incentive to hear your message, says a Yahoo! executive.

12 BUILDING WEALTH by Lester C. Thurow (HarperCollins $27.50) A recipe for national prosperity reveals some U.S. shortcomings.

13 THE END OF MARKETING AS WE KNOW IT by Sergio Zyman (HarperBusiness $26) Marketing strategies, by a former Coca-Cola executive.

14 DAY TRADE ONLINE by Christopher A. Farrell (Wiley $29.95) A primer for day-trading wannabes.

15 THE LEXUS AND THE OLIVE TREE by Thomas L. Friedman (Farrar, Straus & Giroux $27.50) How globalization is transforming the world, by The New York Times's foreign-affairs columnist.


PAPERBACK BUSINESS BOOKS


1 THE MILLIONAIRE NEXT DOOR by Thomas J. Stanley, PhD, and William D. Danko, PhD (Pocket Books $14) The simple ways of the wealthy among us.

2 THE SEVEN HABITS OF HIGHLY EFFECTIVE PEOPLE by Stephen R. Covey (Fireside $14) Habitually popular.

3 THE MOTLEY FOOL INVESTMENT GUIDE by David and Tom Gardner (Fireside $12) The online duo puts it on paper.

4 THE 1999 WHAT COLOR IS YOUR PARACHUTE? by Richard Nelson Bolles (Ten Speed Press $16.95) The enduring job-search bible.

5 RICH DAD, POOR DAD by Robert T. Kiyosaki with Sharon L. Lechter, C.P.A. (TechPress $15.95) Teaching your kids the rules of money that the rich play by.

6 GETTING TO YES by Roger Fisher, William Ury, and Bruce Patton (Penguin $12.95) A Harvard team's step-by-step guide to conflict resolution.

7 THE ONE MINUTE MANAGER by Kenneth Blanchard, PhD, and Spencer Johnson, M.D. (Berkley $11.95) Three management techniques, conveyed in brief story form.

8 BARRON'S DICTIONARY OF FINANCE AND INVESTMENT TERMS by John Downes and Jordan Elliot Goodman (Barron's $12.95) What is an oligopsony anyway?

9 HOME BUYING FOR DUMMIES by Eric Tyson and Ray Brown (IDG Books $16.99) Getting your dream house.

10 INVESTING FOR DUMMIES by Eric Tyson, MBA (IDG Books $19.99) From stocks to small business--with cartoons, too.

11 THE MOTLEY FOOL INVESTMENT WORKBOOK by David and Tom Gardner (Fireside $13) ''So where do I find stocks?'' and other queries, asked and answered.

12 PERSONAL FINANCE FOR DUMMIES by Eric Tyson (IDG Books $19.99) Lighthearted primer.

13 1001 WAYS TO REWARD EMPLOYEES by Bob Nelson (Workman $10.95) Give them a champagne brunch, a casual-dress day--or plain old cash.

14 CROSSING THE CHASM by Geoffrey A. Moore (HarperBusiness $16) Marketing high-tech products to the masses.

15 BUILT TO LAST by James C. Collins and Jerry I. Porras (HarperBusiness $15) How 3M, Wal-Mart, Procter & Gamble, and others became standouts.


BUSINESS WEEK's Best-Seller List is based on a survey of chain and independent booksellers that carry a broad selection of books on economics, management, sales and marketing, small business, investing, personal finance, and careers. Well over 1,000 retail outlets nationwide are represented. Current rankings are based on a weighted analysis of unit sales in August.


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