BUSINESSWEEK ONLINE : AUGUST 30, 1999 ISSUE
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INTERNATIONAL -- ASIAN BUSINESS

Daewoo's Global Headaches


KOREA
Car sales plunged by 56% in 1998, to 234,000 units, just when Daewoo was adding more capacity by taking over Ssangyong Motor.

U.S.
Plan to sell 100,000 cars in its first year is far short of projections. Daewoo is offering steep rebates on its Lanos and Nubira models.

WESTERN EUROPE
Sales have risen in Britain, Germany, and Italy--but only because of severe price cuts. Analysts don't expect the gains to last.

INDIA
Analysts estimate Daewoo is losing more than $30 million annually. It is offering $2,500 discounts in order to keep market share.

VIETNAM
Its hopes of hitting it big by arriving early have been dashed by a slew of rival car ventures and a steep decline in demand.



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RELATED ITEMS
How Daewoo Ran Itself Off the Road (int'l edition)

TABLE: Daewoo's Global Headaches



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