BUSINESSWEEK ONLINE : AUGUST 9, 1999 ISSUE
SOCIAL ISSUES

Colleges Are Moving into Cyberspace


THE TOP TIER
Stanford, Columbia, NYU, Wharton, and others are linking with for-profit startups or starting their own units to deliver courses online. The goal: Hike revenue by reaching a broader base of students. The risk: Diluted product--and reputation.

MASS-MARKET STATE SCHOOLS
Public schools in California, Florida, Maryland, and elsewhere are using the Web to target working adults. The Internet will also help accommodate the millions of new students that will hit campuses over the next decade without massive new building. The downside: Quality could slip.

THE ENTREPRENEURS
For-profit upstarts, such as the University of Phoenix Online and Jones International, are targeting adult students. UNext, University Access, eCollege, and other startups hope to strike it big by repackaging courses taught at established universities.

DATA: BUSINESS WEEK


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RELATED ITEMS
Wiring the Ivory Tower

TABLE: Colleges Are Moving into Cyberspace

Cyberspace Learning: I Give It an A-

SEE ALSO
Online Special Report -- Business and Education: Learning to Work Together

INTERACT
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