| BUSINESSWEEK ONLINE : AUGUST 9, 1999 ISSUE | ||||||||
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| INFORMATION TECHNOLOGY
Cyber Toy Battle PRODUCT LAUNCHED ONLINE PLUS MINUS
ETOYS October, 1997 Internet first mover, Tiny $30 million sales
broad selection of for year ended Mar. 31;
15,000 playthings unknown to mass market
WAL-MART June, 1996; Largest U.S. toy Sparse 200-item
relaunch retailer, buying selection, limited Web
later this year clout, in-store experience
returns
TOYS 'R' US June, 1998; Brand name, buying Fumbled 1998 holiday;
relaunched leverage, in-store Web unit looking for
April, 1999 returns CEO
AMAZON.COM July, 1999 Stellar Internet Late entry
brand, 10.7 million
customers
DATA: BUSINESS WEEK
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RELATED ITEMS The War Against eToys Is No Game TABLE: Cyber Toy Battle INTERACT E-Mail to Business Week Online | |||
