BUSINESSWEEK ONLINE : AUGUST 9, 1999 ISSUE
COVER STORY

Maytag's Hot New Appliances


They've got features customers never dreamed they needed

HOOVER STEAM VAC PLUS
This $260 item is designed to replace a carpet-cleaning service

NEPTUNE FOR LAUNDRY DAY
The washer is expensive but uses less water than a standard machine

BLODGETT COMMERCIAL OVEN
Since 1997, Maytag has sold it to restaurants

MAYTAG DISHWASHER
New units are quieter, and some can even sanitize kids' toys

GEMINI RANGE
$1,400 gets you a second oven as part of a standard range


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RELATED ITEMS
The Saga of Maytag's Lloyd Ward

COVER IMAGE: The Saga of Lloyd Ward

PHOTO: Lloyd Ward with the Maytag Repairman

RESUME: Lloyd David Ward

PHOTO: Lloyd Ward's Childhood Home in Romulus, Mich.

PHOTO: Four of the Five Ward Children: Delbert (left), Rubert (back), Vivian, and Lloyd (right)

PHOTO: Lloyd Ward Addressing Maytag Employees, 1996

PHOTO: Lloyd Ward with Students at A.C. Maceo High School in Dallas

TABLE: Maytag's Hot New Appliances

CHART: Ward's Touch Helps Maytag Clean Up

Don't Mess With This Maytag Repairman

ONLINE ORIGINAL: Lloyd Ward on ``Diversity as a Business Agenda''

ONLINE ORIGINAL: Can Maytag's Stock Keep Spinning Faster?



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